Technology is making a big difference for small businesses that want to stay in touch with customers. A growing number of companies use the Internet to enhance communication, strengthen existing relationships and provide a personal bit.
One example, electronic greeting cards-eCards-can be used to inform customers of new services, thank them for their patronage or just stay in touch.
With the average cost of a paper card at a few dollars and high-end cards running, even more, this type of personalized contact previously was not practical for small companies due to money and time constraints. eCards, however, can be suitable for a variety of favorite holidays and personal events, including birthdays and anniversaries.
As an additional timesaving benefit, Plaxo eCards integrate with a company’s “smart” address book, so multiple versions of the same card can be sent to some people in minutes.